Working closely with Evian, we crafted a social campaign to celebrate Stan Wawrinka and follow his 'Play Young' summer in 2016. Part of the Evian baby series, what was originally concepted for a Swiss audience, was adopted as a global campaign for by the brand. Responsible for concepts, execution, overseeing shoots, edits and delivery, I was a hands on CD at every stage. I even got to play tennis with Stan himself. This was a tough campaign to deliver on tight timescales, but entirely worth it for the response... especially when Stan won the final grand slam of the year at the U.S. Open. Oh yeah, and we did it with a real baby and zero CGI budget.